This October we’re celebrating Wool Month in an exciting partnership with Campaign For Wool and their inspiring new movement, Check It’s Wool. A campaign supported by His Majesty King Charles III, educating us all about the natural benefits of choosing wool.
The magic of the wool fibre and its natural beauty makes it the perfect choice for your living space. Whether it’s a cosy fitted carpet, a bespoke rug or a stylish runner, wool’s softness and warmth bring comfort and style to every corner of the home. Discover more about our beautiful collections as we explore the innovative fibre and how it can enrich your interior.
Wool Iconic Herringstripe Devi carpet
Why Wool?
Beyond its elegant look and luxurious feel, wool offers plenty of benefits that blend practicality with premium quality. Let’s explore why this fibre is so popular to help you decide if it’s the right fit for your home.
Durability – Wool’s performance as a carpet fibre is outstanding. Thanks to its natural strength and elasticity, it bounces back like a spring, leaving you with no more worries about carpet indents, marks or possible fading. The durability of the soft fibre guarantees that your carpet stands the test of time, providing comfort and style for years to come.
A Sustainable Alternative – Wool is a renewable, eco-friendly choice. While synthetic textiles can release harmful microplastics into the environment, wool offers a cleaner, more sustainable option. Woven from the woollen fleece of sheep, there is a fresh supply of the fibre every year. At Alternative Flooring, our wool carpets are made with care for the planet, helping you make a sustainable choice that contributes to a cleaner world.
Mountain Hill Sheep often used for wool carpet
Temperature Regulator – Come rain or shine, wool has everything under control. This wonderful fibre works as an excellent insulator, keeping your home warm in the winter and cool in the summer. Perfect for those in-between days as we transition into the colder seasons – what we like to call nature’s way of telling you to stay home and get cosy.
How To Use Wool In Your Home
Transforming a house into a true home starts with the simple joy of sinking your toes into a soft, cosy wool carpet. Whether that’s a fitted carpet or a beautiful bespoke rug, wool is an excellent choice for high-traffic areas like the living room, bedroom or nursery. And, with just a little regular vacuuming, wool’s natural strength will make sure your space looks effortlessly luxurious at all times.
With a wide range of colours and patterns to choose from, you have the freedom to get creative and add something new to your décor. No matter if you prefer a subtle stripe or bold eye-catching florals, the wool fibre can elevate your interior in an instant. If a bespoke patterned rug sparks your interest, head over to our Make Me A Rug section to try out different options and create something that’s uniquely you.
Why not make a lasting impression by adding a wool carpet to your staircase? Not only infusing your home with a warm, welcoming atmosphere when you step through the door, wool’s natural spring means it bounces back seamlessly, staying fresh and looking its best longer than other synthetic options.
Wool Margo Selby Stripe Surf Joss bespoke stair runner with a Viking whipped border edge
Still in need of some inspiration? Explore how wool has transformed our customers’ homes and imagine the difference it could make in yours.
