Go behind the scenes with our Creative Director, Lorna Haigh, as she shares the inspirations, trends, and future direction of Alternative Flooring. From the evolution of colour to the art of designing bold, textured carpets, discover her insider perspective on what makes our collections truly unique.
What do you love most about your role as Creative Director?
One of the most rewarding aspects of my role as Creative Director is seeing an idea evolve from a concept into a tangible product that finds its place in our customer’s homes. It’s the entire journey that excites me, from having an initial spark of inspiration, exploring and updating our colour palettes to collaborating with designers that complement Alternative Flooring’s distinctive style. I’m always exploring new ways to push boundaries and ensure our products remain innovative while staying true to our signature look.
My role is varied and I’m pleased that no two days look the same. I readily embrace the different touch points along the way, from working with our talented team, to engaging with the design community and ultimately seeing how our designs come to life in real spaces. Creativity exists in many forms, and my role allows me to embrace that fully.
If you had to pick one favourite carpet, what would it be and why?
It’s a hard choice! Personally, the Quirky Spotty carpet in Damson holds a special place in my heart – I have it on my stairs. It was one of the original Quirky designs launched in 2012, and while my stairs do need a refresh, it has been a much-loved feature in our home. It has stood the test of time, enduring years of family life, children growing up, and even my beloved dog. Now, I’m considering what to replace it with – definitely something with pattern, as I’m drawn to the visual interest it brings. Texture is also incredibly important to me; it creates a sense of cosiness and enhances the acoustics of a space, which is key for our social home filled with dinner parties and gatherings.
Quirky Spotty Grey carpet from £125 per m2
Quirky Spotty carpet in: Damson, Red, Black, Duck Egg, Grey from £125 per m2
Do you have anything on your wishlist?
I am planning a refresh of several rooms, but as always, I’ll base my scheme around my choice of rug or carpet. Natural textures have always been my passion – jutes for example, are a long-standing favourite of mine. I’m also eyeing up a new wool carpet for the bedroom and exploring interesting weaves that not only look beautiful but are cosy and soft underfoot.
How would you describe your interior style?
My home is quirky and eclectic, filled with pieces that bring me joy. I love art and absolutely adore textiles, and what they can bring to a space. I love the weaving, the textures, and the stories behind each piece. For me, interiors must be cosy and sumptuous, with layers of texture and vibrant tones that make a space feel inviting and full of character.
What is exciting you in the interior world right now?
The evolution of colour is something I find particularly exciting. We’re moving away from greys and embracing more saturated, warming hues – which I’m thrilled about! Sustainability is also a driving force in design today. The emphasis on recycling, repairing, and repurposing vintage textiles is inspiring. Textile houses are doing incredible work in turning what could have been waste into something beautiful and functional.
What can we expect to see from Alternative Flooring in 2025?
In three words: colour, pattern, and texture. We’re taking bold steps forward, brightening our palettes, and reimagining our designs across rugs, runners, and carpets. Expect fresh weaving techniques, exciting colour developments, and new patterns – all exclusively designed for us. Alternative Flooring’s distinctive brand continues to thrive, and we can’t wait to share what’s next with you.
