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A renovating journey with Rosie & the Farm

We chatted to Rosie, an Interior Textile Designer and heritage renovation enthusiast who shares her journey of renovating and restoring and why she chose Alternative carpets.

Amelia’s Dream Home

London based travel, fashion, beauty and lifestyle influencer Amelia Liana chose Alternative carpets, rugs and runners for her new home. We chatted to her about her flooring, interior and decor inspiration.

TARTAN WITH A TWIST: The Glasgow School of Art & Alternative Flooring Competition

The Glasgow School of Art (GSA) and Alternative Flooring have joined forces in an exciting project to celebrate British design.

CELEBRATION TIME

Lily Mullen, the winner of The Bradford Textiles Society Competition sponsored by Alternative Flooring and British Wool, tells us the inspiring story behind creating her design and what this award means to her.

Give fleece a chance… The Campaign for Wool Student Design Competition Winner!

We caught up with Louisa Knapp, winner of The Campaign for Wool Student Design Competition, to talk British design and the wonders of wool.

Laura Jackson

We caught up with broadcaster, author and tastemaker Laura Jackson to talk about interior inspiration and what makes a house a home.

Creative Collaborations: See how we created Stair Art with some of Britain’s best designers

We relished the chance to team up with Ella Doran, Margo Selby and Divine Savages with their magical patterns reimagined as arty runners.

Art without walls: an Alternative wool experience at Britain’s first dedicated sculpture park

Art without walls: an Alternative experience at Britain’s first dedicated sculpture park. Read our exclusive interview with Amanda Peach from Yorkshire Sculpture Park (YSP) and find out how the ‘Waterlake’ runner by Ella Doran for Alternative Flooring was created.

Ella Doran: Sheep to Seat, Fleece to Floor

Award-winning homewares designer Ella Doran tells us about what inspired Sheep to Seat, Fleece to Floor project in our Q&A….

Boutique Zoffany for Alternative Flooring

For the first time, Zoffany’s inspirational design stories are translated into a different cloth, wall to wall carpet. Discover how Zoffany for Alternative Flooring was created. We caught up with Peter Gomez, Head of the Zoffany design studio to talk through the inspiration behind this new collaboration.

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