This October we’re celebrating Wool Month in an exciting partnership with Campaign For Wool and…
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The Alternative Blog
Turn your home into a cosy sanctuary as the warm breeze of the British summer…
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As the love for English Country home décor grows, the timeless charm of all things…
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Is there such a thing as having too many choices in interior design? For many,…
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Transform your home with a fresh, rejuvenating look this summer. As summer décor trends shift…
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Sandra Baker, known as the @_the_idle_hands to her followers on Instagram, is admired for her…
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With Bridgerton now back on our screens, the charming features of Regency-style décor have surged…
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Anywhere Rope Natural Carpet Refresh your home with a breath of fresh air this spring.…
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Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and…
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Amira Hashish, aka @thedesigneditor, is a seasoned editorial and Creative Director with 20 years of experience…
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Here Robin and Lucienne Day’s daughter Paula Day, founder of The Robin and Lucienne Day Foundation, tells how she has collaborated with Alternative Flooring to bring authentic Lucienne Day patterned carpet designs back in production.
Grey is our guilty pleasure NEW greys include luxurious wool carpets like Barefoot Hatha Sutra and Barefoot Bikram Nadi that are 100% undyed wool, feel-good flooring.
Flooring is where wool excels. Let’s spin some of the benefits of wool carpets in the home. Practically speaking wool is resilient, stain resistant, flame-retardant, a natural insulator and as a soundproofer brings much welcomed peace and quiet to interiors.
We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode and now we have designer stripes for interiors, beautifully crafted carpets by woven textile designer Margo Selby for Alternative Flooring. The perfect striped wool carpet choice for stairs, rugs, runners and wall-to-wall flooring.
