This October we’re celebrating Wool Month in an exciting partnership with Campaign For Wool and…
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The Alternative Blog
Turn your home into a cosy sanctuary as the warm breeze of the British summer…
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As the love for English Country home décor grows, the timeless charm of all things…
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Is there such a thing as having too many choices in interior design? For many,…
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Transform your home with a fresh, rejuvenating look this summer. As summer décor trends shift…
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Sandra Baker, known as the @_the_idle_hands to her followers on Instagram, is admired for her…
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With Bridgerton now back on our screens, the charming features of Regency-style décor have surged…
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Anywhere Rope Natural Carpet Refresh your home with a breath of fresh air this spring.…
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Jessica Jonzen is the Co-Founder of digital homes and lifestyle magazine The Home Page, and…
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Amira Hashish, aka @thedesigneditor, is a seasoned editorial and Creative Director with 20 years of experience…
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The new paint shades being announced for 2023 and we want to talk colour and carpet and get ahead of the trends.
Emily Norris is a British-Canadian YouTuber and mum of three. For her home, she chose Alternative’s Wool Milkshake to create that all-important homely feel with a beautifully soft yet hardwearing carpet. We chatted to Emily about her flooring choices, interior inspiration and decoration tips.
At Alternative we are often asked how to questions and we thought we’d compile an easy summer read with a few expert tips for how to dress your home when it comes to what flooring goes where and why.
View the wonderful work of two of our creative collaborators Margo Selby and Louisa Knapp at the ‘Magnificent Design’ exhibition at The Museum of Carpet.
