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The Alternative Blog

Discover the coolest carpet collaborations

Lorna Haigh, head of creative and marketing at Alternative Flooring is making carpet cool. She has scouted some of the UK’s best designers who have added great British pattern to the award-winning Quirky B collection.

Christmas Collage

In the lead up to Christmas, this winter we need some cosy colour and pattern on the chilly, grey days to warm our homes, lift our spirits and have some fun.

Wool Week 2015

The wonderful thing about Wool Week is that every year there is always something a little ‘alternative’ about it!

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Be cool and confident with Pedlars

Pedlars is a family-run business based in North Wales with a general store and café in Notting Hill. Founder, Charlie Gladstone, shares his decorating tips about giving your home its personality .

The Big W’s – The Alternative Guide to Flooring

What? And Where? And not to mention How? Are questions that Alternative Flooring is asked all the time. From care and cleaning to installation, get the answers you need!

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest Blog: Margo Selby for Alternative Flooring

Margo Selby is a woven fabric designer who produces contemporary textile products which take weaving to a new level with innovative mixtures of yarn, graphic pattern and colour.

Guest Blog: Alternative gets into bed with CoolBrand friend The French Bedroom Company

The French Bedroom Company is home of award winning French style furniture & progressive design. Their ethos is simple: offer French furniture that exudes elegance.

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The Edit - home style by Alternative