Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.
The Alternative Blog
Stephen is a leading brand consultant and commentator with a wealth of experience in brand and market evaluations and in providing strategic marketing and business counsel to senior management.
