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The Alternative Blog

Six key summer looks

A round up of the key summer trends from the runways and how to transform them into our homes.

Be cool and confident with Pedlars

Pedlars is a family-run business based in North Wales with a general store and café in Notting Hill. Founder, Charlie Gladstone, shares his decorating tips about giving your home its personality .

The Big W’s – The Alternative Guide to Flooring

What? And Where? And not to mention How? Are questions that Alternative Flooring is asked all the time. From care and cleaning to installation, get the answers you need!

Rockett St George share new season trends

Rockett St George is an online emporium of expressive homeware with an exceptional quirky style that inspires and delights. Here Jane shares some of her new season trends which include Alternative’s very own Quirky Tess.

Guest Blog: Modern Cool – what does it mean to be cool these days?

Stephen Cheliotis, Chairman of the CoolBrands Council UK and Chief Executive of The Centre for Brand Analysis. As a previous Alternative guest blogger, we invited Stephen back to ask a few more questions about ‘Modern Cool’ and CoolBrands 2014/15 and why he felt Alternative Flooring had won this tribute for two years on the trot.

Guest blog: Arabella McNie, Curator of Campaign for Wool Interiors Collection

This month our guest blogger is Arabella McNie, the curator of the Campaign for Wool Interiors Collection, which is part of the fifth anniversary celebrations of HRH The Prince of Wales’ Campaign for Wool.

Guest Blog: Ashley Hicks

Ashley Hicks has designed two distinct patterned carpets called Chainmail and Daisy for Alternative Flooring’s new Quirky B – a broadloom patterned carpet collection that launches at Decorex International.

Guest Blog: Margo Selby for Alternative Flooring

Margo Selby is a woven fabric designer who produces contemporary textile products which take weaving to a new level with innovative mixtures of yarn, graphic pattern and colour.

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The Edit - home style by Alternative