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The Alternative Blog

Earn Your Designer Stripes with Margo Selby

We have artists and their stripes with Bridget Riley, the fashionable Paul Smith barcode and now we have designer stripes for interiors, beautifully crafted carpets by woven textile designer Margo Selby for Alternative Flooring. The perfect striped wool carpet choice for stairs, rugs, runners and wall-to-wall flooring.

In the making with Margo Selby

From seaside to ticking, stripes never really go out of style. The new Margo Selby Stripes for Alternative Flooring take this classic design staple in fresh directions. We talk to one of our favourite collaborators, the award-winning woven textile designer Margo Selby about her latest collection for Alternative Flooring.

A Bright Future for Wool at Wool Week

Wool Week is always a whirlwind of activity! This year the Wool BnB gave us all a moment to be proud of! It was intended to be a truly creative space showcasing a colourful mix of the potential of wool to make a home comfortable, tactile and visually stimulating. The fabulous flooring in the living areas was provided by Alternative Flooring with Liberty Fabrics collection.

Why Cwtch is the New Hygge

Alternative Flooring and Melin Tregwynt got together at The Campaign for Wool’s first ever Wool BnB. We are now thrilled to welcome Eifion Griffiths (the owner of Melin Tregwynt) to be our guest blogger talking all things cwtch.

Nice to see ewe…at Wool BnB

Alternative Flooring loves wool and we swiftly got into the spirit for Woolly Hat Day, but our highlight of Wool Week was taking part in The Campaign for Wool’s first ever Wool BnB where everything from carpets to cardigans was made of this most natural of fibres.

How to use soft pink and silky texture in the home

This mood for soft pink started to flower with The Pantone colour of the year, a blend of two shades – gentle Rose Quartz and the light and airy Serenity.

CELEBRATE Great British Pattern

It’s time to celebrate the Queen’s 90th birthday! It’s also time to shout about great British design and our nation’s love of pattern.

Wool Week 2015

The wonderful thing about Wool Week is that every year there is always something a little ‘alternative’ about it!

Guest blog: Arabella McNie, Curator of Campaign for Wool Interiors Collection

This month our guest blogger is Arabella McNie, the curator of the Campaign for Wool Interiors Collection, which is part of the fifth anniversary celebrations of HRH The Prince of Wales’ Campaign for Wool.

Paris, London

It’s always tricky to pinpoint trends at such a vast show as Maison, Paris. We were overwhelmed by the sheer size of this fair, the number of halls and the endless exhibitors. It takes a few weeks to grasp the full scope of Maison but it’s is a key place to track both emerging and existing trends in product, surface, pattern, shape, colour and material.

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The Edit - home style by Alternative