Natural carpets are made from plant fibre materials and mostly backed with natural latex. All of our natural carpet fibres are ethically sourced and through our partnership with Ecologi, we positively give back to other countries through various climate positive projects, including countries where our plant fibre flooring is grown.
We use recycled and recyclable packaging as well as FSC accredited sources, and we plant a tree for every sample ordered on our website in our Alternative Forest. Doing the right thing means the world to us. We are carpetmakers with a conscience, and like to be totally transparent about everything we do. We use ethically-sourced natural fibres wherever we can and build long lasting relationships with our farmers, graders, spinners, weavers, dyers, designers and manufacturers.
We do not recommend using water or steam extraction for natural plant fibre and delicate floor coverings. Natural fibres such as jute, coir, seagrass and sisal contain natural colouring that is not colourfast. Jute can be particularly susceptible to colour loss through bleaching.
To avoid spots, spills and stains from becoming permanent, clean them up as soon as they occur. Please be aware that some things can immediately stain (or remove colour from) the floor covering permanently and this cannot be reversed. If you are entertaining, don’t wait until your guests have gone - speed is of the essence.
As with any spill or potential stain, it’s vital to blot the area with a clean cloth as soon as it occurs. Remember not to use anything like dish washing liquid or other cleaning agents that were not meant for carpets as this can leave behind an unpleasant residue which could spoil the natural carpet.
We've partnered with WoolSafe, our cleaning partner, who is able to give expert cleaning advice for natural fibre carpets. Our Natural Flooring Care Kits are also WoolSafe approved for use on natural fibre floor coverings. Click here to find out more.