10% discount on made to measure and ready-made rugs and runners with AUTUMN10

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  • Different feels good

    Natural Fibre Carpets - Sisal, Jute, Coir and Seagrass textural heaven for your feet.

    Wholesome naturalness spinning through; Sisal, Jute, Coir and Seagrass textural heaven for your feet.
    View our Natural Fibre Carpets

  • Made to measure rugs

    Make Me A Rug or Runner - made to measure and bespoke combinations, designed exclusively by you.

    Made to measure and bespoke combinations, designed exclusively by you.
    Get creative; Make Me A Rug or Runner

  • We care about treading lightly

    Deep Pile Carpets - choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.

    Carpet to sink your toes into. Choose from our Barefoot eco luxury or our shiny man-made fibre, Plush.
    View our Deep Pile Carpets

  • Why should walls have all the fun? 

    Patterned Crafted Carpets - play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.

    Play with geometrics, floral, stripes, dots and herringbones. British AND packed with personality.
    View our Patterned Crafted Carpets

  • Smart sustainability

    Faux Carpets,  practical and smart for everywhere and anywhere.

    Man-made, hard wearing ‘look a likey’ carpet. Practical and smart for everywhere and anywhere.
    View Our Faux Carpets

  • Flooring you fall in love with

    Wool Carpets -  so many reasons to choose this perfect luxury investment for your home.

    Wonderful Wool; so many reasons to choose this perfect luxury investment for your home.
    View our Wool Carpets

For us, it’s never just a carpet. From our earliest days we’ve set about making carpets, rugs and runners that get as much attention and adulation as any other interiors feature. Made from the finest wool, sisal, coir, seagrass, jute and faux materials from around the world. Our collaborations with leading interior designers allow us to push the boundaries in flooring design.

See how everyone is using our colours, textures and patterns.

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Our Vision is to be in the hearts,
minds and homes of stylish
individuals everywhere.

The Alternative Blog

Read our latest stories on product features & events.

Get The Look: English Country Charm

As the love for English Country home décor grows, the timeless charm of all things quintessentially British has captured many, inspiring a new wave of interior design. Romantic yet inviting, this cosy and relaxed style is here to stay. Picture layered textures, rustic wooden beams, floral patterns and vintage furniture – these idyllic elements (often…

A Rug For Every Room

Is there such a thing as having too many choices in interior design? For many, the variety of options can feel overwhelming, especially when it comes to selecting a beautiful rug to complement a room. This often results in many having to settle for readily available designs on the shelves, lacking the personal, creative touch…

Top Summer Décor Trends To Update Your Home

Transform your home with a fresh, rejuvenating look this summer. As summer décor trends shift towards brighter, more open spaces, consider embracing playful patterns, innovative designs and  pops of colour to make your living spaces feel warm and inviting. Discover our top tips to breathe new life into your interiors, embracing the season with style…

The Bedroom Renovation of Dreams

Sandra Baker, known as the  @_the_idle_hands to her followers on Instagram, is admired for her keen eye for interior styling, beautifully documented through her aesthetically pleasing posts on her profile and blog. Characterised by vintage florals, elegant wallpapers and pops of colour, Sandra has caught the attention of a dedicated audience. Her passion for DIY…

Insta — spiration

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Tag photos of your home with #alternativeflooring.

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The Edit - home style by Alternative